T-Mobile Essay Example | Topics and Well Written Essays - 2250 words

T-Mobile - Essay Example For example, as material resources such as buildings, equipment or machinery deteriorate or lose efficiency; or as human resources get older, or as skills and abilities become outdated. Some of this change can be managed through careful planning; for example, regular repairs and maintenance; choice of introducing new technology or methods of work; effective manpower planning to prevent a large number of staff retiring at the same time; management succession planning; training and staff development (Handy, 1993). A senior manager should take into account internal and external factors that influence the company. T-mobile can only perform effectively through interactions with the broader external environment of which it is part. The structure and functioning of T-mobile must reflect, therefore, the nature of the environment in which it is operating. Factors such as uncertain economic conditions, fierce world competition, the level of government intervention, scarcity of natural resources and rapid developments in new technology create an increasingly volatile environment. In order to help ensure its survival and future success T-mobile must be readily adaptable to the external demands placed upon it. External change drivers are caused by innovation rapid technological changes and innovations proposed by competitors within the industry. One of the major changes deals with the specification of goods which may be considered in terms of their design features and performance characteristics (Vonderembse, White, 2003). Together these measurements define what the item is and how it is intended to perform its purpose. Also, the specification of a transport may be expressed in terms of its "design" and performance. In this context design i.e. the nature of the transport, movement may be expressed in terms of the origin, destination and route of movement. Present day situation in T-Mobile USA is marked by two factor - specification, which is to do with the 'design quality' of service, and conformity, which is to do with the 'process' quality which is achieved are of particular importance to customers. Ultimately they are the two factors which determine the quality levels provided by T-Mobile USA to its customers. These two factors however are themselves determined by other factors. Service concepts are based on understanding the unique environment in which T-Mobile USA operate. Service concepts include improvement of communication, and the environment composed of all the individual services used for implementation of the group communication primitives. T-mobile planned organisational change is triggered by the need to respond to new challenges or opportunities presented by the external environment, or in anticipation of the need to cope with potential future problems. Major competitors of T-mobile, Sony and Samsung, recently develop a completely new model of portable mobile phones which goes ahead all models exciting on the market, that is why further technological development is an urgent need for T-mobile. This planned change represents an intentional attempt to improve, in some important way, the operational effectiveness of T-mobile. The basic underlying objectives can be seen in general terms as: modifying the behavioural patterns of members of T-mobile; and improving the ability of T-mobile to cope with changes in its environment. Internal change drivers The increasing need for change in T-mobile Corporation