Your choice Essay Example | Topics and Well Written Essays - 750 words - 1

Your choice - Essay ExampleThe advertizement chthonic focus (shown in Appendix A) utilizes propaganda techniques as well as communist symbols for propagation. fundamentally the advertisement is geared to sell candy but the symbols used for propagation make the advertisement look like communist propaganda for revolution.The first noticeable tip about the advertisement is the heading at the top which provides a striking message in a Russian transcription type script. The heading is get down in a modified font to resemble Russian script (apparent from the horizontally flipped N symbols. In addition, the contents of the heading make it provocative and sluice conjureing to the intended audience. The heading reads The Redolution is now where the word Redolution has been derived from the words revolution and red. This rebranding of the word revolution is an attempt by the advertisement to strike the funny sides of human beings. Human beings are typically interested in items that eith er provoke them or items that strike their curiosity. Since the word revolution is a strong word, flux it with red leaves strange connotations. This is compounded by the fact that the United States and the Soviet Union remained at loggerheads with each other(a) during the Cold War (Friedman). The advertisement under focus is geared for the United States where most people still carry biases against Russia. Using the color red along with the message of revolution tends to make the advertisement generate a strong appeal with audiences. The urgency of the message expressed by the word now tends to raise the bar even more.The advertisement uses other strongly communist symbols as well including the M&M mascot and the volley of people at the bottom. The red colored M&M mascot symbolizes a cover into the communist fold. The figures head is shown strewn with a cap tagged with a single communist star leading to a greater appeal for the figure as being communist.